SHORTHAND STUDIOS.
Performance Reporting
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Content Mix

Share of uploads vs share of views % of uploads% of views

Revenue, Views & Watch Time

Daily7-day average

Channel Leaderboard

Callouts

Definitions. Revenue, views, and watch time come from the YouTube CMS daily analytics. RPM = revenue per 1,000 views. YouTube finalizes revenue 2-3 days behind, so totals and comparisons run through the latest day with revenue and month-over-month compares equivalent calendar periods. A "win" is a video whose views are at least 5x the channel's median views across videos published in the trailing 90 days (channels need a median of at least 1,000 views to qualify). Shorts = videos 3 minutes or shorter. Video-level stats refresh nightly.