Share of posts vs share of engagement% of posts% of engagement
When posts land
Average engagement per post by day and hour, Pacific Time, trailing 90 days. Darker = stronger.
Callouts
Definitions. Revenue and views come from Facebook's daily page metrics. RPM = revenue per 1,000 views.
A "win" is any post whose engagement is at least 5x the median engagement of that creator's posts of the
same content type over the trailing 90 days (minimum baseline of 50 engagements).
Month-over-month compares equivalent calendar periods.